Jolly Ice Cream是一款低卡低糖冰淇淋产品，以双倍快乐为启发，打造出充满欢乐且健康的品牌形象。

标志以英文手写花字来呈现，勺子形状的包装标结合具有不同特色的吉祥物和柔和色彩搭配，使整体的包装风格更加的具有趣味性与视觉表

现力，同时强调品牌名称与品牌插画。通过包装视觉上的引入进而把欢乐的韵味变浓郁，创出新一代冰淇淋品牌。

Jolly Ice Cream is a new startup that aims to introduce the healthier and low-calories ice cream to ice cream lover. Starting with

the idea of enjoying the ice cream guiltless, the visual identity is designed with the concept of “We Deserve More Than One 

Scoop” to deliver the double happiness and joyfulness to everyone!

With the creation of mascot family and delightful colour vibrancy in its visual identity, we hope to introduce the brand experience 

and story with positive vibes, communicate with customers more closely and interactively.