BRAND

WMIX是烘焙界KOL马壮实将法式甜品重组解构后，融入local的元素，带给食客一种既熟悉又有趣的体验的甜品店；完美的将法式甜品的精致感杯装带

走，也让上海人民不去云南，也能感受到巴斯克和单山沾水的碰撞。

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WMIX is a dessert shop that Ma Zhuangshi, a KOL in the baking industry, has reorganized and deconstructed French desserts and

incorporated local elements to bring diners a familiar and interesting experience; it perfectly takes away the exquisiteness of French

desserts in cups and makes Shanghai People don't go to Yunnan, they can still feel the collision of Basque Country and Danshan Dampshui.

LOGO

我们将logo用4个V组成，在原来的logo基础上进行了更加简单化的处理，同时也保持了原logo的设计结构，简单来讲就是重构。两个V组合成W,两个V

组合成M。W和M正是W MIX两个首字母的缩写。此外，对与品牌的辅助形，也采取了用解构V去进行了图形化设计。

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We made the logo with 4 Vs and simplified the original logo while maintaining the design structure of the original logo. Simply put, it is

reconstruction. Two V's make W, and two V's make M. W and M are the acronyms of W MIX. In addition, for the auxiliary form of the brand,

a deconstructed V is also used for graphic design.

COLOR

对于法式甜品我们在颜色上也做出了大胆的尝试，和大家印象中的法式氛围不一样，我们使用了鲜亮的糖果色去丰富整个品牌的视觉。这是因为，对于

法式甜品的记忆，大多数人的则是停留在那种具有褐色色调氛围和字体呈现出衬线体的记忆上。因此我们为了打破固有思维和增强视觉记忆点。我们则

把重点是放在了凸显“甜品”二字上的“甜“上。法式的产品则更多的是依靠产品本身去回应，而颜色只是用来让人们在感官上对于甜品的一种味蕾和

食欲感锁定。因此糖果色的色调就体现在食欲感特点上，对于用户来讲，还能够更加具有视觉记忆点。

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For French desserts, we also made a bold attempt in color. Unlike the French atmosphere in your impression, we used bright candy colors

to enrich the vision of the entire brand. This is because, for the memory of French desserts, most people stay in the memory of the brown-

toned atmosphere and the serif typeface. Therefore, in order to break the inherent thinking and enhance the visual memory point. We

focus on the "sweet" that highlights the word "dessert". French-style products rely more on the product itself to respond, and the color is

only used to let people lock in a sense of taste buds and appetite for desserts. Therefore, the tone of candy color is reflected in the

characteristics of appetite, and for users, it can also have more visual memory points.