#BRAND CONCEPT#

KBKY 是一家多样化的烘焙点心品牌，传承于日式及西方多种烘焙技艺，用充满艺术美学的烘焙产品及烘焙体验传递给广大烘焙爱好者，让其从五感多

个角度感受烘焙所带来的美好。

KBKY s a diversified bakerybrand,inhertng a variety of baking technigues from lapan and the Wes. Kbky delivers bakery products and

baking experience fullof artaesthetics to the majority of bakery lovers, so that they can feel the beauty brought by baking from five

senses and muliple angles.

整体设计灵感来源于烘焙甜品本身及烘培学习所传递给人的亲切感，将烘焙制作及食用点心的场景进行融合并进行视觉转化，从而充分传递品牌的核心

理念“亲切的烘焙，亲切的你”。并结合烘焙多样化场景及产品形态进行视觉艺术化表达变形，从而塑造丰满且立体的品牌基因，与传统烘焙点心品牌

拉开差异化。

The overal design inspration omes trom the intmacy of baking itself and baking learning, and the scene of baking and eating snacks

integrated and visualy trans-formed, so as to fuly fulfllthe ore oncept of the brand "friendly baking, friendly you" ln addition,the diversified

baking scenes and product forms are expressed anddeformed in visual art, so as to create a plump and three-dimensional brand gene, and

diferentiate from traditional baked snacks brands.