《酒佰》是由中国著名调酒师、威士忌品鉴专家、威士忌藏家、whisky magazine Icons of Whisky China 年度酒吧Bubble Bar 北京创始人孙权和他的朋
友们所联合创立的独立威士忌选桶商品牌。酒佰,亦称九百,九为数之大者,代表至阳至高;百,古泛指数量最大。酒佰意为九百款好酒,我们力图为
中国的威士忌爱好者发掘适合中国人口味的九百款众不同且精妙绝伦的珍稀威士忌。 我们以世界作为我们发掘优秀传奇威士忌的舞台,在全球各个隐秘
角落不断的追寻,在严苛的选品标准和对中国高端酒类消费者品味的深刻理解下,以文化和艺术为伙伴,为威士忌提供专属东方的全新理解。
我们以南宋《立虎图》作为设计的主要元素,以画中狡黠的气质,与当代文化语境的幽默感和漫画感不谋而合,古代和当代在此取得了奇妙的互文
关系。包装整体融合了东方气质和西方对于威士忌的视觉想象,二者的合并,结合威士忌本身的特征,将带给消费者在繁多的威士忌市场中的崭新体验。
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"JOY BACK" is an independent whisky barrel picker brand co-founded by Sun Quan, a famous Chinese bartender, whisky tasting expert,
whisky collector, founder of whisky magazine Icons of Whisky China's annual bar Bubble Bar in Beijing, and his friends.
Wine hundred, also known as 900, nine is the largest, represents to Yang to the highest; hundred, ancient generally refers to the largest number.
JOY BACK means 900 good wines, and we strive to explore 900 different and exquisite rare whiskies suitable for Chinese tastes for whisky lovers in
China.
We take the world as the stage for us to explore excellent legendary whisky, constantly pursuing in every hidden corner of the world, under the strict
selection standards and the deep understanding of the taste of Chinese high-end wine consumers, and with culture and art as our partners. to provide
whisky with a new understanding of the exclusive East.
We take the Tiger Picture of the Southern Song Dynasty as the main element of the design, and with the cunning temperament in the painting, which
coincides with the sense of humor and cartoon in the contemporary cultural context, there is a wonderful intertextual relationship between ancient and
contemporary times.
The packaging as a whole combines the oriental temperament and the western visual imagination of whisky. The combination of the two, combined
with the characteristics of whisky itself, will bring consumers a new experience in a wide variety of whisky markets.