一周咖啡是一家年轻化，趣味感的生活咖啡品牌，以生活为创作出发点，开发咖啡口味，像用心经营生活一样，经营咖啡口味。主打

15-35岁的年轻用户群体，映射他们对生活的态度，和日常心情的反应注入生活文化和情感。

让喝咖啡成为我们用心生活，上进的动力，品牌定位，年轻化，以时尚趣味，且贴近生活的文案，引发消费者共鸣，与身边的朋友分享生

活的酸与甜，让缺少分享欲的我们，通过一杯咖啡传递情感与心情，让常常emo的年轻人，通过分享，找到新的生活状态。

One Week Coffee ls A Young And lnteresting Lifestyle Coffee Brand. lt Takes Life As The Starting Point ForCreation, Develops 

Coffee Flavors, And Manages Coffee Flavors Like Managing Life With Heart.The Focus ls On Young Users Aged 15-35, Reflecting 

Their Attitudes Towards Life And Their Reactions ToDailv Moods.

infused With Living Culture And Emotion. Let Drinking Coffee Become The Driving Force For Us To Live Dili-gently And Make 

Progress.Brand Positioning, Younger. With Fashionable And nteresting Copywriting That ls Close To Life, lt ResonatesWith 

Consumers, Sharing The Sourness And Sweetness Of Life With Friends Around Us, So That We Who LackThe Desire To Share 

Can Convey Our Emotions And Moods Through A Cup Of Coffee. Let Young People WhoOften EmoFind A New Life Status 

Through Sharing.