品牌背景

SINCE欣羽，立志打造全新风尚的羽毛球运动服饰品牌

在视觉层面希望保留羽毛球运动属性的同时将年轻时尚等基因与品牌有更好的结合

在设计过程中，我们观察了运动时挥动球拍所形成的轨迹，球体本身的扇形弧线以及羽毛球场地独特的矩形分隔

尝试将几类不同的运动元素提炼出来，视觉化处理后形成专属的视觉系统，提升延续性的同时进一步强化品牌属性

SINCE is determined to create a brand-new fashion badminton sportswear brand. At the visual level, 

we hope tobetter combine the vouthful, 

fashionable and other genes with the brand while retainina the attributes of badmin.ton.

During the desian process, we observed the trajectory formed by swinaing the racket,

the fan-shaped arc of theball itself, and the unigue rectangular partitions of the badminton court. 

Try to extract several different types ofsports elements, and form an exclusive visual system after visual processinq, 

so as to improve the continuity andfurther strengthen the brand attributes.